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Copywriting: The Pre-header
Good email design starts with your pre-header - the plain text section above the HTML inآ your message. Used effectively, this piece of content can build and protect your reputation and your...
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Are your subscribers where you want them to be?
CONGRATULATIONS YOU'RE RIGHT!. 2.7% of Email Worx openers viewed the last issue on a mobile device.MetricsMobileResearch
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How many people read Email-Worx on their mobile?
With sales of the new iPhone 4 reaching nearly 2 million, here at Alchemy Worx we wondered - what proportion of subscribers are reading Email-Worx on their mobile now? MetricsMobile
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Understanding the impact of mobile on your email program: This changes...
Litmus Launches Individual-level TrackingLast July we used Litmus Analytics to help us decide whether we should optimise Email-WorxMetricsMobile
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How many people read Email-Worx on their mobile a year later?
CONGRATULATIONS YOU'RE RIGHT! 7.9% of Email Worx openers viewed the last issue on a mobile device.MetricsMobile
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How many people read Email-Worx on their mobile today?
It has been almost a year to the day, since we last took a look at how many of you read Email-Worx on your mobile.MetricsMobile
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Mobile optimization in email is now a necessity, not an option
Mobile optimization in email has become a hot topic in 2013, with 43% of marketers highlighting it as the year's key digital opportunity1.DesignMobile
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2013 Email round-up
Now that the dust has settled on the Christmas rush and marketers are looking forward to 2014, we thought it was time to take a look back at 2013 and recap some of the key themes that emerged in email...
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The iPhone 6 and iPhone 6 Plus: How will email be affected?
As the iPhone 6 and iPhone 6 Plus introduce larger screen sizes to the market, it's important to know what these changes mean, and how they will affect the way that recipients see your emails.These are...
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Four simple coding tips for the Amazon Fire phone
The Amazon Fire Phone entered the Smartphone market last year but following a lukewarm reception and disappointing sales, it has been overlooked by many – including email marketers.Mobile
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Adaptive vs fluid coding: Which is right for your emails?
With an ever expanding range of mobile and tablet screens to cater for, choosing the right type of responsive coding for your emails is an important decision for any marketer.Mobile
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March favorites: Effective mobile design
This month we've taken a closer look at three emails that arrived in our inbox and how they worked across desktop and mobile, all thanks to clever content hierarchy and clear, bold design.DesignMobile
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